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Tuesday September 07 , 2010
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Website Development

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You may wonder if you even need a website.   The answer is an unequivocal YES!!!   Perhaps a talent agent might stumble upon one of your shows and "discover" you, but don't hold your breath because it simply won't happen.  You have to promote yourself, and utilizing web technologies is a critical piece in doing so.  This will be very clear when you understand the business side of the industry and the radical shifts in business models currently ongoing in the entertainment industry.

Websites allow recording artists like you to:

  1. Have a central location on the web that you control, not Facebook, MySpace, or Twitter, although each of those sites can be useful as supplements to your web presence.
  2. Allow existing fans to easily tell others about you having a web address they can link to.
  3. Allow prospective fans to sample your music and videos.
  4. Sell merchandise online - When people buy your T-shirts, for example, they don't just make you money on the sale, they also become walking billboards for you, they psychologically become more attached to you and your music which will lead to more sales of both music, merchandise and tickets to your live performances.
  5. Build a fan base.   This is by far your most important asset.
  6. Allow your fans to know when and where you'll be performing
  7. Sell your CDs and DVDs online
  8. Sell advanced tickets to your live performances
  9. Participate in cross promotions.   Your industry is simply fun.  Your job is to entertain people and that is important.  Other businesses may provide useful services too but not that personal connection that entertainers like you offer.  Those businesses often want to be associated with that feeling you bring and many are willing to pay for it.   We'll show you revenue streams that may never have occurred to you.

What we can do for you:

RainingColors.com has partnered with one of Kansas City's premier web development companies, Bloowoda Web Design & Media, to offer affordable web solutions for clients of Raining Colors.  Even though we've done web design ourselves in the past, after seeing their work, we engaged them for developing the RainingColors.com site.   We've been so pleased with the quality of their work and their overall approach, we knew our clients could benefit from their services as well.   So, we have made special arrangements with Bloowoda for developing websites for Raining Colors clients, including creative financing options to ensure our clients are not limited to the websites they can afford when their needs require much more.  Contact us today to learn more.